1. Controller and content of this privacy policy
7. Use of your data for marketing purposes
7.1 Central data storage and analysis in our CRM system
7.2 Email marketing and newsletters
8. Disclosure of data to and access to data by third parties
9. Transfer of personal data abroad
B. Competitions and fan specials
11.1 Participation via website
11.2 Participation by text message
C. Special provisions applicable to use of our website
14. Google SiteSearch / Google Custom Search Engine
15. Tracking and web analysis tools
15.1 General information on tracking
15.2 Google Analytics und Google Signals
17. Online advertising and targeting
18. Registration for a customer and FriendZ account
The aim of this privacy policy is to explain to customers of Zweifel Chips & Snacks AG what types of data are collected and for what purpose. It applies to all websites that Zweifel Chips & Snacks AG operates (hereinafter referred to as ‘websites’). We guarantee compliance with the data protection regulations on our own website, but not on third-party websites that link to zweifel.ch or other sites that Zweifel Chips & Snacks AG operates. Zweifel Chips & Snacks AG is hereinafter also referred to as ‘Zweifel’, ‘we’ and ‘us’.
Please take note of the information below to know what personal data we collect from you and for what purposes we use it. In data protection matters, we are guided primarily by the legal requirements of Swiss data protection law, in particular the Federal Act on Data Protection (FADP) and the EU General Data Protection Regulation (GDPR), the provisions of which may be applicable in individual cases. Furthermore, other companies are responsible under data protection law (or jointly responsible with us) for individual data processing operations listed below, and in these cases you should also take note of the information provided by these other companies is also applicable.
The following information may be amended from time to time. We therefore recommend that you consult this Privacy Policy regularly.
Zweifel only collects personal data if it is provided by users. Such collection only takes place in the following cases:
1. Customer enquiries – If users/customers contact Zweifel personally by email or using the contact form on zweifel.ch.
2. User account – If users open a user account (profile) using zweifel.ch. In this context, the name, username and email address are mandatory fields. If a user wins a competition organised by Zweifel, the address and telephone number of the user will also be collected. Such data will be requested in order to organise the delivery of the prize.
3. FriendZ account – If users register for FriendZ (formerly Chips testers). To open a FriendZ account, users must register online with the required information at zweifel.ch. FriendZ is open to natural persons who are capable of making sound judgements and are aged 13 and above. Other age limits may apply to individual features of the FriendZ account or to associated services. A valid email address is required for initial registration and for use of the FriendZ account. Only one Chips FriendZ account may be opened per person.
4. Newsletter – If users subscribe to the Zweifel newsletter. To this end, the email address, name and surname of the user will be required. After subscribing using our standard form, users undergo a double opt-in process (i.e. they have to confirm their subscription again in their email account). Only then will users be added to the list of newsletter subscribers.
5. Zweifel webshop – Orders placed through the Zweifel webshop.
The aforementioned data sources are described in more detail below.
Unless indicated otherwise on a case-by-case basis, Zweifel Chips & Snacks AG is the controller for the data processing operations described above. If you have any questions or comments or would like to assert your rights, please contact our Consumer Service team:
Zweifel Chips & Snacks AG
Regensdorferstrasse 20
8049 Zurich
Switzerland
Freephone number +41 (0)800 44 22 11
You can reach us by phone from Monday to Friday between the hours of 8.00 am and 5.00 pm.
Email: [email protected]
Fax: +41 (0)44 344 22 42
Provided that the relevant legal requirements are met, as a person affected by data processing you have the following rights:
Right of access: You have the right to request access to your personal data stored and processed by us at any time and free of charge. This gives you the opportunity to check what personal data we process about you and that we use it in accordance with applicable data protection regulations.
Right to rectification: You have the right to have inaccurate or incomplete personal data rectified and to be informed of the rectification. In this case, we will inform the recipients of the data concerned of the adjustments made, unless this is impossible or involves disproportionate effort.
Right to deletion: You have the right to have your personal data deleted under certain circumstances. In individual cases, especially in the case of legal retention obligations, the right to deletion may be excluded. In this case, we may block your data instead, provided the conditions are met.
Right to restrict processing: You have the right to request that the processing of your personal data be restricted.
Right to data transfer: You have the right to obtain from us, free of charge, the personal data you have provided to us in a readable format.
Right to object: You can object to the processing of your data at any time, in particular for data processing in connection with direct advertising (e.g. advertising emails).
Right of withdrawal: In principle, where you have given consent you have the right to withdraw that consent at any time. However, processing activities that have already taken place based on your consent do not become unlawful because of your revocation of consent.
To exercise these rights, please send us an email to the following address:
Right of complaint: You have the right to lodge a complaint with a competent supervisory authority, for example against the way your personal data is processed.
We use appropriate technical and organisational security measures to protect your personal data stored with us against loss and unlawful processing, namely unauthorised access by third parties. Our employees and the service companies commissioned by us are obliged by us to maintain confidentiality and data protection. Furthermore, these persons are only granted access to the personal data to the extent necessary for the fulfilment of their tasks.
Our security measures are continuously adapted in line with technological developments. However, the transmission of information via the Internet and electronic means of communication always involves certain security risks and we cannot provide an absolute guarantee for the security of information transmitted in this way.
If you contact us via our contact addresses and channels (e.g. by e-mail, telephone or contact form), your personal data will be processed. The data you have provided us with, e.g. the name of your company, your name, your function, your e-mail address or telephone number and your request, will be processed. In addition, the time of receipt of the request will be documented. Data that it is mandatory you provide are marked with an asterisk (*) in the relevant contact form.
We process this data exclusively in order to implement your requests (e.g. providing information about a product, support in the processing of a contract such as the return of products, incorporating your feedback into the improvement of our service, etc.). The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in the implementation of your request or, if your request is directed towards the conclusion or execution of a contract, the necessity for the implementation of the required measures within the meaning of Art. 6 para. 1 lit. b EU-GDPR.
If it is possible to clearly identify you, we will store and link the data described in this data protection declaration, in particular your personal details, your contact details, your contract details and your surfing behaviour on our websites, in a central database. This serves the efficient administration of customer data, allows us to adequately respond to your requests and enables the efficient provision of the services you have requested and the processing of the associated contracts. The legal basis for this data processing is our legitimate interest in the efficient management of user data within the meaning of Art. 6 para. 1 lit. f EU-GDPR.
We evaluate this data in order to further develop our offers in a needs-oriented manner and to display and suggest the most relevant information and offers to you. We also use methods that predict possible interests and potential future orders based on your website use. The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in carrying out marketing measures.
If you register for our e-mail newsletter (e.g. when opening or within your customer account), the following data will be collected. Mandatory data is marked with an asterisk (*) in the registration form:
In order to avoid misuse and to ensure that the owner of an e-mail address has actually given their consent, we use a double opt-in procedure for registration. After sending the registration form, you will receive an e-mail from us containing a confirmation link. In order to definitely register for the newsletter, you must click on this link. If you do not click on the confirmation link within the specified period, your data will be deleted again and our newsletter will not be sent to this address.
By registering, you consent to the processing of your data in order to receive messages from us about our company, our offers and related products and services. This may also include invitations to participate in competitions or to evaluate our products and services. The collection of the salutation and name allows us to verify any link between the registration and a possibly already existing customer account and to personalise the content of our messages to you. The link to a customer account helps us to make the offers and content contained in the newsletter more relevant to you and better tailored to your potential needs.
We will use your data to email you until you revoke your consent. Revocation is possible at any time, in particular via the unsubscribe link in all our marketing emails.
Our marketing emails may contain a so-called web beacon or 1x1 pixel (tracking pixel) or similar technical tools. A web beacon is an invisible graphic that is linked to the user ID of the respective newsletter subscriber. For each marketing email sent, we receive information on which addresses have not yet received the email, to which addresses it was sent and for which addresses the sending failed. We also see which addresses have opened the email, for how long and which links they have clicked on. Finally, we receive information about which addresses have unsubscribed. We use this data for statistical purposes and to optimise our promotional emails in terms of frequency, timing, structure and content. This allows us to better tailor the information and offers in our emails to the individual interests of recipients.
The web beacon is deleted when you delete the email. To prevent the use of the web beacon in our marketing emails, please set the parameters of your email program so that HTML is not displayed in messages if this is not already the case by default. In the help section of your email software you will find information on how to configure this setting, e.g. here for Microsoft Outlook.
By subscribing to the newsletter, you also consent to the statistical evaluation of user behaviour for the purpose of optimising and adapting the newsletter. This consent constitutes our legal basis for the processing of your data within the meaning of Art. 6 para. 1 lit. a EU-GDPR.
Zweifel does not disclose personal data to third parties for direct marketing purposes. The cases in which Zweifel will disclose data to third parties are listed below.
Without the support of other companies, we would not be able to provide our services in the desired form. In order for us to be able to use the services of these companies, it is also necessary to pass on your personal data to a certain extent. Such a transfer takes place to the extent that it is necessary for the fulfilment of the contract requested by you, for example to the logistics or transport companies that deliver the requested products, or to a manufacturer who is to fulfil your warranty claim. The legal basis for these disclosures is the necessity for the performance of the contract within the meaning of Art. 6 para. 1 lit. b EU-GDPR.
Furthermore, data is passed on to selected service providers, but only to the extent necessary for the provision of their services. Various third party service providers are explicitly mentioned in this privacy policy, e.g. in the sections on marketing. These are, for example, IT service providers (such as providers of software solutions), advertising agencies and consultancies. Our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in the procurement of third-party services forms the legal basis for this data transfer.
In addition, your data may be disclosed to authorities, legal advisors or debt collection agencies, if we are legally obliged to do so or if this is necessary to protect our rights, in particular to enforce claims arising from our relationship with you. Data may also be disclosed if another company intends to acquire our company or parts thereof and such disclosure is necessary to carry out due diligence or to complete the transaction. The legal basis for this data transfer is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in safeguarding our rights and complying with our obligations or the sale of our company.
We are entitled to transfer your personal data to third parties abroad if this is necessary to carry out the data processing mentioned in this Privacy Policy (see in particular Sections 12-15). In doing so, we will of course comply with the statutory provisions on the disclosure of personal data to third parties. If the country in question does not have an adequate level of data protection, we guarantee through contractual regulations that your data is adequately protected by the recipients.
We only store personal data for as long as is necessary to carry out the processing explained in this Privacy Policy within the scope of our legitimate interest. In the case of contractual data, storage is required by statutory retention obligations. Requirements that oblige us to retain data result from the provisions on accounting and from tax law regulations. According to these regulations, business communications, concluded contracts and accounting vouchers must be stored for up to 10 years. As far as we no longer need this data to perform the services for you, the data will be blocked. This means that the data may then only be used if this is necessary to fulfil the retention obligations or to defend and enforce our legal interests. The data is deleted as soon as there is no longer any obligation to retain it and we no longer have any legitimate interest in retaining it.
Zweifel holds customer competitions (hereinafter referred to as ‘competitions’) at irregular intervals. Zweifel provides customers with the following three ways of taking part in these competitions:
Zweifel’s current competitions are listed on zweifel.ch/int_en/competitions. Ultimately, to participate in the competition, users have to log in or register and provide their data. This data consists of the user’s email address, username and password. When a user registers for an account, the following data must be provided:
• First name
• Surname
• Username
• Email (plus confirmation)
• Password (plus confirmation)
• Salutation
• Date of birth
• Language
Zweifel uses the data (specifically the user’s first name, surname, email address and username) so that it can contact users in the event that they win. Furthermore, Zweifel uses the data it collects to generate statistics relating to its competitions that are then used for internal analyses. The statistics are not personal; they merely show the number of participants per competition and time period. The registered users whose personal data has been collected will not be sent any advertisements or emails.
In addition to participating using the online form, users can participate in Zweifel competitions by text message. The user’s mobile number is logged when the user sends a keyword to a free number. If users win an instant prize, they will receive a notification and a prize code. Users can then log in or register on the Zweifel website to claim the instant prize. The same process takes place if participants win the main draw. The mobile number of the user is stored for the main draw. Storing the mobile number does not make it possible to draw conclusions about individual persons.
A fan special does not require logging in. Only if they win will users be prompted to log in. More specifically, registration or logging in must be done with the user’s existing account.
When you visit our website, the servers of our hosting provider temporarily store every access in a log file. The following data is collected without your intervention and stored by us until automatically deleted:
The collection and processing of this data is carried out for the purpose of enabling the use of our website (connection establishment), to permanently guarantee system security and stability as well as for error and performance analysis and enables us to optimise our website (see on these last points also Section 15).
In the event of an attack on the network infrastructure of the website or a suspicion of other unauthorised or abusive website use, the IP address and the other data will be evaluated for the purpose of clarification and defence and, if necessary, used in the context of criminal proceedings to identify and take civil and criminal action against the users concerned.
Our legitimate interest in data processing within the meaning of Art. 6 para. 1 lit. f EU-GDPR lies in the purposes described above.
When you visit our website, we use cookies as well as applications and tools that are based on the use of cookies. In this context, the data described here may also be processed. You will find more details on this in the subsequent sections of this data protection declaration.
Cookies are information files that your web browser stores on your computer's hard drive or memory when you visit our website. Cookies are assigned identification numbers that identify your browser and allow the information contained in the cookie to be read.
Our website uses cookies. Depending on the case, cookies are stored temporarily or permanently and do not collect any personal data. The cookies are used to collect statistics on website use that are used for internal analyses and continuous improvement. Users can disable cookies at any time by changing the settings in their browser. In this case, however, please note we cannot guarantee that all features of this website will be available.
On joujoux.ch or directly via http://zweifel.ch/int_en/competitions/current-competitions/, a cookie notifying users that our products are not advertised to children under the age of 12 as part of our agreement with Swiss Pledge will be set. The cookie determines whether or not users have already accepted that notification.
Among other things, cookies help to make your visit to our website easier, more pleasant and more meaningful. We use cookies for various purposes that are necessary, i.e. "technically required", for your desired use of the website. For example, we use cookies to be able to identify you as a registered user after logging in, without you having to log in again each time when navigating the various sub-pages. The provision of the shopping basket and order function is also based on the use of cookies. Furthermore, cookies also perform other technical functions required for the operation of the website, such as so-called load balancing, i.e. the distribution of the performance load of the page to different web servers in order to relieve the servers. Cookies are also used for security purposes, for example to prevent the unauthorised posting of content. Finally, we also use cookies as part of the design and programming of our website, e.g. to enable the uploading of scripts or codes.
The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in providing a user-friendly and up-to-date website.
Most internet browsers automatically accept cookies. However, when accessing our website, we ask you for your consent to the cookies we use that are not technically necessary, especially when using third-party cookies for marketing purposes. You can use the corresponding buttons in the cookie banner to define your desired settings. Details of the services and data processing associated with the individual cookies can be found within the cookie banner and in the following sections of this Privacy Policy.
You may also be able to configure your browser so that no cookies are stored on your computer or so that a message always appears when you receive a new cookie. On the following pages you will find explanations of how you can configure the processing of cookies in selected browsers.
Deactivating cookies may mean that you cannot use all the functions of our website.
The website uses the Google SiteSearch/Google Custom Search Engine of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). This enables us to provide you with an efficient search function on our website.
When using our search fields, your browser may transmit the log file data listed in Section 12 (including your IP address) as well as the search term you entered to Google, if you have installed Java script in your browser. If you would like to prevent the transmission of data, you can deactivate Java script in your browser settings (usually in the "Privacy" menu). Please note that the search function and other functions of the website may be impaired in this case.
The legal basis for this data processing is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU-GDPR in providing an efficient website search function.
For further processing of data by Google, please refer to Google's privacy policy:
www.google.com/intl/de_de/policies/privacy.
For needs-based design and continuous optimisation of our website, we use the web analysis services listed below. In this context, pseudonymised usage profiles are created and cookies are used (please also refer to Section 11). The information generated by the cookie about your use of our website is usually transferred together with the log file data listed in Section 10 to a server of the service provider, where it is stored and processed. This may also result in a transfer to servers abroad, e.g. the USA (see on this point, in particular on the guarantees taken, Section 9).
In processing this data, we obtain the following information, among others:
The provider will use this information on our behalf to evaluate the use of the website, to compile reports on website activities for us and to provide other services related to website and internet use for the purposes of market research and needs-based design of these internet pages. For these processing operations, we and the providers may to a certain extent be considered joint data controllers.
The legal basis for this data processing with the following tools is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent or refuse processing at any time by rejecting or deactivating the relevant cookies in your web browser settings (see Section 13) or by making use of the service-specific options described below.
For the further processing of your data by the respective provider as the (sole) data protection controller, in particular also any forwarding of this information to third parties such as authorities on the basis of national legal regulations, please refer to the respective data protection information of the provider.
We use the web analytics service Google Analytics from Google Ireland Limited (Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland) or Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) ("Google").
The data described about the use of the website may be transmitted to the servers of Google LLC. in the USA for the processing purposes explained (see Section 15.1). The IP address is shortened by activating IP anonymisation ("anonymizeIP") on the website before transmission within the Member States of the European Union or in other contracting states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
Zweifel uses this data to track user flows on the website, obtain statistical analyses of campaigns and improve the usability of the website. The data is not personal and no conclusions about individual persons can be drawn.
Google Signals (Signals) recognises individual users who are logged in with their Google account and have activated personalised advertising. It also collects session data from websites and apps that Google links to these users. This session data is anonymised and is not available to Zweifel. Zweifel only receives aggregated data from Google. Individual users’ data is not disclosed.
If the requirements are met (if the user is logged into a Google account and personalised advertising is activated), Google collects data on how the website is used for the processing purposes explained (see section Fehler! Verweisquelle konnte nicht gefunden werden.). Google has access to this data for 14 months. No user ID data is collected.
Google uses the information for the following activities.
Additionally, Google can transmit this data to third parties where prescribed by law and/or if the third parties process data on behalf of the Google Group.
Users can prevent the collection of the data generated by the cookie and related to their website use (inclunding the IP address) and its transmission to and processing by Google by downloading and installing a browser plugin under the following link: http://tools.google.com/dlpage/gaoptout?hl=de. Further information on data protection at Google can be found here.
Our website uses the Meta pixel from the social network Facebook, which is operated by Meta Platforms Inc., 1601 S California Ave, Palo Alto, CA 94304, USA, or, for Europe, Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (hereinafter referred to as ‘Meta’). The Meta (Facebook) pixel enables Meta to identify the users of our website as a target group for advertisements (i.e. Facebook ads). Consequently, we use the Meta pixel to only show our Facebook ads to Facebook users who have shown an interest in our website. By using the Meta pixel, we want to ensure that our Facebook ads match the potential interests of users and do not bother anyone. With the Meta pixel, we can also gauge the effectiveness of Facebook ads for statistical and market research purposes because we can see whether users are redirected to our website when they click on a Facebook ad. These analyses are aggregated and are not specific to any individual.
Facebook activates the Meta pixel as soon as a user visits our websites and can store a cookie (see section 13; i.e. a small file) on your device. If you then log into Facebook or visit Facebook while you are logged in, your visit to our website will be associated with your profile. The data collected about you is anonymous for us, so we cannot draw any conclusions as to users’ identities. However, Meta stores and processes the data, so it can be associated with each user profile. Meta processes the data in line with the Meta (Facebook) privacy policy. For more information about how the remarketing pixel works and general information on the display of Facebook ads, please see the Meta (Facebook) privacy policy.
You can object to the collection of your data by the Meta pixel and to the use of your data to display Facebook ads. To do so, you can visit the page set up by Meta and follow the instructions on how to configure activity-based advertisements: https://www.facebook.com/settings?tab=ads or object through the American website http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/. The settings are not dependent on your platform, i.e. they apply to all devices such as your desktop computer and mobile devices.
We use Meta Conversion API (a server-side tracking tool that enables direct connection of marketing data with Meta) on our website. This is a data interface through which we transfer data about your behaviour on our website to Meta for analysis. This enables us to show you advertisements that match your user behaviour on our website. The provider of this service is Meta (see section 16.3).
We transfer data on user behaviour to Meta. This data pertains to the use of the website for the processing purposes explained (see section Fehler! Verweisquelle konnte nicht gefunden werden.), as well as email addresses and phone numbers. Meta also processes this data in the United States, among other places.
The legal basis for data processing is your consent pursuant to Art. 6 (1) (a) of the GDPR.
You can object to the use of your data for data processing purposes within the Meta Conversion API. To do so, you can visit the page set up by Facebook and follow the instructions on how to configure activity-based advertisements: https://www.facebook.com/settings?tab=ads or object through the American website http://www.aboutads.info/choices/ or the European website http://www.youronlinechoices.com/. The settings are not dependent on your platform, i.e. they apply to all devices such as your desktop computer and mobile devices.
Our website contains links to our profiles on the social networks of the following providers:
If you click on the social networks’ icons, you will automatically be redirected to our profile on the network in question. This establishes a direct connection between your browser and the respective social network’s server. Doing so provides the network with the information that you have visited our website with your IP address and clicked on the link.
If you click on a link to a network while you are logged into your user account with the network in question, the content of our website can be linked to your profile, thus enabling the network to associate your visit to our website directly with your account. If you want to prevent this, you should log out before clicking on the relevant links. A connection between your access to our website and your user account takes place in any case if you log into the respective network after clicking on the link. The respective provider is the controller under data protection law for the associated data processing operations. As such, please observe the information on the network’s website
The legal basis for any data processing attributed to us in this regard is our legitimate interest within the meaning of Art. 6 para. 1 lit. f EU- GDPR in the use and promotion of our social media profiles.
On our website, you can use social plugins from the providers listed below:
We use the social plugins to make it easier for you to share content from our website. The social plugins help us to increase the visibility of our content on social networks and thus contribute to better promotion of our offerings.
The plugins are deactivated by default on our websites and therefore do not send any data to the social networks when you simply call up our website. To increase data protection, we have integrated the plugins in such a way that a connection is not automatically established with the network’s servers. Only when you activate the plugins and thus give your consent to the transmission and further processing of data by the providers of the social networks, does your browser establish a direct connection to the servers of the respective social network.
The content of the plugin is transmitted directly to your browser by the social network and integrated into the website by it. This provides the respective provider with the information that your browser has accessed the corresponding page of our website, even if you do not have an account with this social network or are not currently logged in to it. This information (including your IP address) is transmitted from your browser directly to a server of the provider (usually in the USA) and stored there. We have no influence on the scope of the data that the provider collects with the plugin, although from a data protection perspective we can to a certain extent be considered jointly responsible with the relevant social network provider.
If you are logged in to the social network, it can assign your visit to our website directly to your user account. If you interact with the plugins, the corresponding information is also transmitted directly to a server of the provider and stored there. The information (e.g. that you like a product of ours) may also be published on the social network and possibly displayed to other users of the social network. The provider of the social network may use this information for the purpose of placing advertisements and designing a respective offering according to your interests. For this purpose, usage, interest and relationship profiles could be created, e.g. to evaluate your use of our website with regard to the advertisements displayed to you on the social network, to inform other users about your activities on our website and to provide other services associated with the use of the social network. The purpose and scope of the data collection and the further processing and use of the data by the providers of the social networks, as well as your rights in this regard and options for changing your settings to protect your privacy can be found directly in the data protection information of the respective provider.
If you do not want the provider of the social network to assign the data collected via our website to your user account, you must log out of the social network before activating the plugins. Your consent within the meaning of Art. 6 para. 1 lit. a EU- GDPR forms the legal basis for the data processing described. You can revoke your consent at any time by declaring your revocation to the provider of the plugin in accordance with the information in their data protection notice.
A plugin called AddThis is used on zweifel.ch. By using AddThis, users can share individual pages of zweifel.ch on various social networks through their personal user account (with the ‘Share’ feature).
The share feature can be identified by the icon of each social network. The feature is activated when the user clicks on the icon. By clicking, website users will be redirected to the social network in question. At this point, the user will be prompted to enter their personal login data. If the user is already logged in, they will be redirected straight to their user profile. Zweifel cannot identify you as a user of a social network.
AddThis is provided by Oracle America, Inc. (hereinafter referred to as ‘Oracle’), 500 Oracle Parkway, Redwood Shores, CA 94065, USA. To ensure an adequate level of data protection, Oracle has had itself certified under the EU–US Privacy Shield. Its registry entry can be found here. You can find more information about how your data is handled when you use AddThis here.
The plugin Juicer is used based on Facebook Social Graph to enable us to display our social media posts on our website. The plugin is a service provided by Juicer LLC, 1515 7th Street #424, Santa Monica, CA 90401, USA.
Juicer’s privacy policy is available here.
Juicer does not track the personal data of website users and does not disclose data to social networks.
We use services of various companies to provide you with interesting offers online. In the process of doing this, your user behaviour on our website and websites of other providers is analysed in order to subsequently be able to show you online advertising that is individually tailored to you.
Most technologies for tracking your user behaviour and targeting advertisements work with cookies (see also Section 11), which can be used to recognise your browser across different websites. Depending on the service provider, it may also be possible for you to be recognised online even when using different end devices (e.g. laptop and smartphone). This may be the case, for example, if you have registered for a service that you use with several devices.
In addition to the data already mentioned, which is collected when websites are called up ("log file data", see Section 10) and the use of cookies (Section 11) and which may be passed on to the companies involved in the advertising networks, the following data in particular is used to select the advertising that is potentially most relevant to you:
We and our service providers use this data to identify whether you belong to the target group we address and take this into account when selecting the advertisements. For example, after you have visited our site, you may be shown advertisements of the products you have consulted when you visit other sites ("re-targeting"). Depending on the scope of the data, a user's profile may also be created, which is evaluated automatically, and the ads are selected according to the information stored in the profile, such as membership of certain demographic segments or potential interests or behaviours. Such ads may be presented to you on various channels, which include, in addition to our website or app (as part of onsite and in-app marketing), ads provided through the online advertising networks we use, such as Google.
The data may then be analysed for the purpose of billing the service provider and assessing the effectiveness of advertising measures in order to better understand the needs of our users and customers and to improve future campaigns. This may also include information that the taking of an action (e.g. visiting certain sections of our website or sending information) is due to a particular advertising ad. We also receive aggregated reports from service providers of ad activity and information about how users interact with our website and ads.
The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by rejecting or deactivating the relevant cookies in the settings of your web browser (see Section 13). You can also find further options for blocking advertising in the information provided by the respective service provider, such as Google.
This website uses the services of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google") for online advertising. Google uses cookies for this purpose, such as the so-called DoubleClick cookie, which enable your browser to be recognised when visiting other websites. The information generated by the cookies about your visit to these websites (including your IP address) will be transmitted to and stored by Google on servers in the United States (please refer to Section 8). Further information on data protection at Google can be found here.
The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by rejecting or deactivating the relevant cookies in the settings of your web browser (see Section 13). Further options for blocking advertising can be found here.
If you open a customer account on our website, we collect the following data, whereby mandatory data is marked with an asterisk (*) in the corresponding form:
Personal data:
Login data:
We use the personal details to establish your identity and to check the requirements for registration. The email address and password are used as login details to ensure that the correct person is using the website under your account. We also need your email address to verify and confirm the opening of your account and for future communication with you as required to process the contract. In addition, this data is stored in the customer account for conclusion of future contracts. For this purpose, we also enable you to store further details in the account (e.g. your preferred means of payment).
We also use the data to provide an overview of the products ordered and services received (see Sections 18 and 23) and as a simple way to manage your personal data, to administer our website and our contractual relationships, i.e. to establish, define the content of, process and amend the contracts concluded with you via your customer account.
We process the information on language and gender in order to display offer suggestions on the website that are best tailored to your profile or your personal needs, for statistical recording and evaluation of the selected offers and thus to optimise our suggestions and offers.
The legal basis for the processing of your data for the preceding purpose is your consent pursuant to Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by removing the information from your customer account or by deleting your customer account or having it deleted by notifying us.
To avoid misuse, you must always keep your login details confidential and should close the browser window when you have finished communicating with us, especially if you share the computer with others.
If you wish to order products or to book services on the website, we require various data for the processing of the contract. If you do not log in with your customer account (see Section 17), we collect the following data - depending on the product or service - whereby mandatory data is marked with an asterisk (*) in the corresponding form:
We use the data to establish your identity before concluding a contract. We also need your e-mail address to confirm your order and for future communication with you that is necessary to process the contract. We store your data together with the marginal data of the order (e.g. time, order number, etc.), the data regarding the ordered/booked services (e.g. designation, price and features of the product; "product data"), the data on payment (e.g. selected payment method, confirmation of payment and time; see also Section 19) as well as the data on the processing and fulfilment of the contract (e.g. return of products, use of service or warranty services, etc.) in our CRM database (see also Section 6.1) so that we can ensure correct order processing and contract fulfilment.
Insofar as this is necessary for the fulfilment of the contract, we will also pass on the required information to any third-party service providers (e.g. transport companies).
The legal basis for this data processing is the fulfilment of the contract with you according to Art. 6 para. 1 lit. b EU-GDPR.
The provision of data that is not marked as mandatory is voluntary. We process this data in order to tailor our offering to your personal needs in the best possible way, to facilitate the processing of contracts, to contact you via an alternative communication channel if necessary with a view to fulfilling the contract, or for statistical collection and evaluation to optimise our offerings. The legal basis for this data processing is your consent within the meaning of Art. 6 para. 1 lit. a EU-GDPR. You can revoke your consent at any time by notifying us.
If you purchase services or products against payment via our website, depending on the product or service and the desired method of payment - in addition to the information mentioned in Section 18 - you may be required to provide data, such as your credit card information or the login to your payment service provider. This information, as well as the fact that you have purchased a service from us for the amount and at the time in question, is forwarded to the respective payment service providers (e.g. payment solution providers, credit card issuers and credit card acquirers). If customers decide to pay immediately, they will be shown a window integrated into the website through which they can process their payment. This is done using the tool Payrexx, which was developed by Payrexx AG (Burgstrasse 20, 3600 Thun, Switzerland). Payrexx processes all Visa, Mastercard, Twint, Apple Pay and Google Pay payments and checks the validity of the credit card provided. Zweifel passes this information on, and the Payrexx privacy policy applies to this process.
In doing so, please always also note the information provided by the respective company, in particular the data protection declaration and the general terms and conditions. The legal basis for this transfer is the fulfilment of a contract according to Art. 6 para. 1 lit. b EU-GDPR.
If customers choose to pay by invoice, then after placing an order (‘Complete order’), they will receive a shipping confirmation as an email with the invoice attached. Invoices are created using the Run My Accounts accounting system. Run My Accounts AG is headquartered in 8712 Stäfa, Switzerland, and processes customer data for accounting purposes. This means that Run My Accounts matches the outstanding invoices (debtors) to the payments received and enters them in the books. Payments received and outstanding (unpaid) invoices are exchanged, and Zweifel Chips & Snacks AG follows up on the unpaid invoices on an individual basis. This process is carried out based on legal bookkeeping obligations.
To avoid payment incidents, the necessary data, in particular your personal details, may also be transmitted to a credit agency so that an automated credit check can be performed. In this context, the credit agency may assign you a ‘score’, which is an estimate of the future risk of default (e.g. based on a percentage). The score is collected using mathematical/statistical methods and includes credit agency data procured from other sources. In accordance with the information received, we reserve the right to not offer you the ‘invoice’ payment method. The legal basis for this data processing operation is our legitimate interest in avoiding payment defaults pursuant to Art. 6 (1) (f) of the GDPR.
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Mehr Infos in unserer Datenschutzerklärung